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Digital Products & Services

We develop digital solutions for your products so that they exceed your current and future customers' expectations.

Designing digital products and services – for a future-oriented user experience and long-term competitiveness

Digital products and services are taking our private and professional lives by storm and it is impossible to imagine life without them. The design of digital user experiences opens up unprecedented opportunities for companies to expand their existing product portfolio or develop completely new business models. However, the development of digital products adheres to different principles than traditional product development and poses great challenges, particularly for manufacturing companies. The design of an optimal digital product development implies profound structural, process-related and even cultural changes in the company. This is why the Digital Products and Services division supports you with its experience in the development of digital products – from intelligent language assistants to digital after-sales.

Key questions

How do I develop a digital product?

Which structural changes do digital products introduce to the organizational form of my company?

How do I work agile if the company is characterized by classic, plan-driven processes?

How can I harmonize existing processes with the digital development process?

How can I get better at anticipating customer needs?

Which processes accelerate my development process?

How do I guarantee a high level of reliability growth with ever shorter time-to-market?

Reference projects

Client
Premium-OEM (Germany)
Target
  • Conception and technical qualification of the subsequent activation of vehicle functions via online channels
  • Identification and implementation of features for digital post-purchase
Approach
  • Workshop series for the consolidation of all interface partners
  • Introduction of a cross-team and standardized tool landscape for requirements creation and documentation
  • Generation of customer requirements and related technical requirements for implementation
  • Establishment and prioritization of the strategic Feature Roadmap
  • Preparation of the business case and examination of the technical feasibility
  • Coordination of the implementation and enabling of the customer interface
  • Installation of a KPI dashboard
Achievement
  • Overachievement of the project goal through the release of six features as part of the digital post-purchase
  • Realization of a profit of 900.000 € within the first year
Client

Premium-OEM (Germany)

Target
  • Integration of a digital assistant in vehicle
Approach
  • Strategic process design: maturity level gate process, improved meeting structures, documentation & tracking
  • Customer-centric product design: Continuous customer focus in development for maximum ROI
  • Operational responsibility: project management & controlling, requirements management, quality and problem management, development & implementation of tools
  • Mindset Change: Establishment of agile methods in harmony with existing processes
Achievement
  • Feature released 3 years ahead of schedule
  • Market leadership in digital assistants area and 1st place in the ranking of leading automotive magazines
Client
Premium-OEM (Germany)
Target
  • Extension of the Intelligent Assistant with a technical framework as basis for all proactive customer functions
  • Development of customer-facing proactive suggestions of vehicle functions
Approach
  • Identification of stakeholders in the cross-functional core team
  • Definition of proactive user experience
  • Derivation and definition of all implementation-relevant requirements in cross-departmental workshops
  • Creation of a development guideline, covering all necessary infrastructural components for the defined technical solution
  • Pilot and establish new processes with various interface partners to develop the first proactive customer functions
Achievement
  • Successful conception and integration of the intelligent framework for the development of proactive customer functions
  • Increase competitiveness by providing a proactive, intelligent assistant
Client
Premium-OEM (Germany)
Target
  • Enable the vehicle electric system architecture to personalize vehicle functions where the responsibility and know-how carrier model is unclear
  • Timely introduction of requirements with an extremely tight time schedule
Approach
  • Creation of a task force for the rapid generation of technical requirements
  • Organization and technical control of requirements workshops between the interface partners
  • Prioritization of requirements with regard to customer relevance and definition of the MVPs
  • Parallelization of requirements generation and specification including iterative review loops
  • Development of a process for the short-term integration and release of the defined requirements
Achievement
  • Implementation of a cloud-based synchronization of personal vehicle settings under consideration of strict data privacy & security regulations in the next generations of vehicle electric system
  • Successful elaboration of consistent requirements in specification sheet with simultaneous process development for future projects
Client
Premium-OEM (Germany)
Target
  • Integration of a non-industrial product with combination of coexistent target systems of business partners
Approach
  • Recording of customer and market requirements, calculation of the business case and testing of the technical feasibility. Supporting the contract negotiations between OEM and 3rd party up to contract conclusion
  • Requirement definition, feature development and handover to DEV team
  • Implementation of quality and problem management as well as preparation and support of 3rd party certification and final approval
  • Integration of the feature into existing offering model
  • Setting up the service level agreement between OEM and 3rd party as well as deriving corresponding operational quality measures
  • Release management and coordination of rollout and local markets
Achievement
  • First full-blown integration (graphical and auditory) of a 3rd party assistant in the OEM vehicle
  • Successful rollout in ten stores and expansion of the project to integrate additional 3rd party assistants
Moritz Beyer
Principal
LinkedIn
Nils Bichler
Principal
LinkedIn
Korbinian Hecker
Practice Lead Digital Products & Services
LinkedIn

Contact

Are you interested in a project or have questions about our services? We look forward to hearing from you!

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Development of forward-looking and holistic production strategies – taking all relevant factors into account.

Production Design

Global design of new production systems and optimization of existing ones.

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Transformation of product and process landscapes through the targeted use of innovative digitalization opportunities.

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Development of digital solutions for your products to exceed the expectations of your customers today and tomorrow.

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